Competitive analysis - monitor your competition to identify challenges and opportunities for growth.Crisis management - spot crises and react in real time before they damage your reputation.Customer experience - what customers enjoy about your products.Brand experience- how you're perceived by consumers.Use the social listening data you identify to drive. and the channels where your target audience talks. Go for the big networks - Twitter, Facebook, Weibo, etc. Too much and your team will be overwhelmed. Events related to your company - product release, industry terms and topics, PR crisisĬhoose data sources to track.Product and brand mentions combined with service-related words, such as 'not working', 'failed', 'help'.Products and brand mentions, to understand the sentiment towards your business - include brand name, hashtags, product names, common misspellings.Analyse your audience so you can create targeted messagingĬhoose which terms to monitor across websites, blogs, news sites, reviews, Q&A forums, podcasts, and social media. Benchmark against your competitors - products, audience, marketing strategy.Keep up to date on your industry and trending topics.Understand consumer sentiment around your brand and products.Once you've chosen a social listening tool that meets your needs, set your business goals… Read our Social Listening Guide for more details. Find the cause and react quickly to avoid reputational damage. Is it a PR crisis? Is it UGC that you can use? An increase in negative sentiment is an early warning sign of an issue. Monitor increases in positive and negative engagement. Identify crises and fluctuations in the volume of consumer conversation surrounding your brand.Monitor influencers’ activities and engagement levels on all their social media channels to ensure they're still on brand.What user-generated feedback they're receiving, so you can target your messaging to their consumers. Conduct competitor analysis to understand which of your competitors' posts are trending and why.Follow industry trends and jump into the conversations to increase consumer engagement.Capture the positive and negative mentions, to identify a failing campaign, a product launch badly received, and positive user-generated content that can be used in your marketing messaging. Today's consumers are watching how brands perform on all levels - societal issues, DEI, the environment, personalization. Monitor and analyse sentiment and brand perception to understand what consumers think about your brand.Your social listening strategy should include the following.
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